Products

A great representation of nearly all baitfish, the Berkley Powerbait Maxscent Flat Worm is a deadly little appetizer that will have bass drooling t...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new m...

A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alik...

Representative of nearly all baitfish, the ambiguous profile of the Berkley Powerbait Pro Twitchtail Minnow provides a look that works anywhere and...

The BFE was designed to flip, hence the name “Best Flipper Ever.” A thick body with added rings and a hook slot make it perfect for rigging on eith...

The Craw Tube has been a secret and a top performer of many top regional anglers across the country for over a decade. The design combines two clas...

Overview Featuring the same great profile and body shape of the other Rojas signature shapes, the Big Bite Cane Thumper features a detailed head w...

Sometimes the fish will bite just about anything you throw at them. Other times, finesse tactics are needed. That’s where the Finesse Worm comes in...

Sometimes the fish will bite just about anything you throw at them. Other times, finesse tactics are needed. That’s where the Finesse Worm comes in...

Overview Built with a thick nose to prevent tearing and blowouts from numerous fish catches, the Big Bite Baits Jerkbait is a new minnow-shaped so...

The ultimate trailer for vibrating jigs and swim jigs, the Big Bite Baits Kamikaze Swimon utilizes innovative design features to create an unmatche...

Description Our best selling bait, the Trick Stick is now available in our Scentsation plastic formula with salt added as well. Our pro staff inclu...

The Smallie Smasher is an outstanding drop shot bait with a unique design. The solid head allows you to nose hook it easily, the thin spine allows ...

Stick baits are one of the most versatile, effective, and widely used baits in bass fishing. Sometimes referred to as do-nothing baits, just Texas-...

Overview Stick baits are one of the most versatile, effective, and widely used baits in bass fishing. Sometimes referred to as do-nothing baits, j...

The Warmouth was designed to be Texas rigged on it’s side. This resembles a baitfish feeding on the bottom, which drives bass crazy, especially whe...

Overview One of the pro’s favorites - the Big Bite Baits Yomama is a professional-grade flipping bait that has been proven to attract some big bit...

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action ...

Experience enhanced visibility and impressive performance with the meticulously designed Bill Lewis Scope-Stik 100SP. Constructed with pronounced, ...

Granting anglers the ability to more effectively target deep-dwelling bass with their live sonar units, the Bill Lewis Scope-Stik 120SK delivers im...

Granting anglers the ability to more effectively target deep-dwelling bass with their live sonar units, the Bill Lewis Scope-Stik 120SK delivers im...

The best way to bring the action underwater directly to your graph’s screen, the Bill Lewis Scope-Stik 120SP is built on decades of results to chan...