Clearance Items

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...

The VMC® Swimbait Jigs ad the final touch to the illusion of a live minnow. Designed to mimic a baitfish head, they feature flared gills,3D hologra...

When you’re trying to catch trophy-caliber fish you need the MAGNUM Baits Smauler Creature Bait. Featuring a shorter body than the original Magnum ...

The perfect choice for fishing heavy cover rigs, this VMC® hook features a 3-degree offset point which dramatically improves tour hooking percentag...

Since its introduction, Smackdown has been setting all-new performance standards for castability and performance.  This amazingly thin diameter lin...

When a company goes to the trouble of putting a patent on the claws of a trailer you know the action and appearance must be something special. NetB...

Measuring 6.25" in length and weighing in at 1.20-ounces, the Magnum Baits Mauler Creature Bait is taking a shot at the heavy weight title for bigg...

Developed with input from Brent Ehrler and Aaron Martens. They have used several generations of this line to reach this product. ULT-PE material f...

The Nichols Lures LW Finesse Swim Jig is perfect for tough conditions when you need to downsize your offering.  Featuring a bullet shaped head th...

10" and 1.5oz of glorious fat goodness here. Much larger diameter than a normal stickball, and far longer. Wacky rig with two crossed o-rings with ...

The Keitech 7.8-Inch FAT Swing Impact is truly a Trophy Hunter's dream. Keitech's original two-tone color injection process uses several different ...

Developed by Kevin VanDam, the Mustad KVD Grip-Pin Soft Plastic Hook features Mustad’s Big Mouth Tube hook design with a new plastic keeper molded ...

The Nichols Pro Tour Football Jigs feature a classic football head design adorned with brilliant high quality powder coat paint jobs built for dura...

Designed by Master Flipper/Pitcher Dee Thomas,  this jig uses our signature Impact Flippin' Jig head with a slightly lighter weed guard and a small...

Sunline pros, Aaron Martens and Brent Erhler provided significant input in the testing of Sunline SX1 Braid, working through numerous prototypes be...

Sunline has produced braided line since 1992. Since that time, Sunline braid was only available in the US to its professional fishing staff. In 201...

Built with the input of legendary Northeasetern bass pro, Greg Mangus, the Nichols Mango Jig delivers big results in a small package. Designed with...