River2Sea

S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S-Action” swimming motion, S...

Bully Wa has grown up! we took the best walking frog on the market and added some features to make it perform better. Bully Wa is the original ke...

River2Sea’s new Bling spinnerbait; designed by Ish Monroe, is built to attract the right kind of bites. Bling is constructed on a light wire frame...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The ...

S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S-Action” swimming motion, S...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The ...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The ...

Crafted by professional angler and frog fishing aficionado, Ish Monroe, the River2Sea Ish Monroe Phat Matt Daddy Frog is made to fish over the thic...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The ...

Don’t let the beauty confuse you, the Bubble Walker is a walking bait with a concave mouth to leave a bubble trail and tungsten rattles to attract ...

S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S-Action” swimming motion, S...

Designed in conjunction with 2012 Bassmaster Classic Champion Chris Lane, this topwater bait features our new soft plastic propellers, which give t...

Ish Monroe’s Biggie is a squarebill crankbait that’s anything but square. Biggie-Smalls is 58mm and fast floating, rattling version called Bumpin’ ...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The ...

Upgrade any hollow body frog with the new River2Sea Rattle or Plopper Trailer. Designed specifically to give any frog that extra loud noise to draw...

Ish Monroe’s Biggie is a squarebill crankbait that’s anything but square. Biggie-Poppa is 68mm and fast floating, rattling version called Bumpin’ R...

The design process between an angler and the River2Sea engineers does not always work flawlessly, and just as the name suggest, this bait was born ...

Designed by FLW Tour Pro James Watson. The Worldwide spoon is perfect for open water casting, vertical fishing, ledge pumping, and spoon jacking in...

The Tactical DD Crankbait features a unique head shape that maximizes surface area for maximum dive depth. Combined with a weight transfer system f...

Rover is the new generation of walking bait. Rover’s action turns the leisurely weekend dog walk into a sprint through the park. Instead of the gli...