Crankbaits

The 6th Sense Cloud 9 Series is the ultimate line of mid-to-deep diving crankbaits. Premium color schemes along with the detailed features are what...

Lucky Craft's new Slender Pointer represents Lucky Crafts continued dedication to listening to the needs of our customers. Smallmouth fishermen aro...

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action ...

It’s no secret that big lures catch big fish, which is why Strike King has developed the Strike King KVD 4.0 Magnum Squarebill. This smaller versio...

Squarebills aren't just for shallow water any more. The Strike King KVD Silent Deep Square Bill Crankbait takes the Classic-winning moves of Kevin ...

The LC Series is the first high quality plastic square bill crank bait ever made. Over the last several years, the LC Series crankbait has replaced...

Legendary professional bass angler, Kevin VanDam, spent a considerable amount of time designing and fine-tuning the original HC Square Bill. The al...