Products

 Using Smart Injection Technology, each bait combines custom combinations of color, flake, salt, and scent, that are added precisely where need...

Designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler, the Rapala Crush City Cleanup Craw was crafted to be Jacob’s ...

Developed by Major League Fishing pro, Jacob Wheeler, the Rapala Crush City Freeloader is a deadly and super versatile shad-style bait that needs t...

Bully Wa has grown up! we took the best walking frog on the market and added some features to make it perform better. Bully Wa is the original ke...

The Roboworm Fat Straight Tail Worm brings you the classic soft plastic worm shape with the clean colors and hand-poured quality you are used to ge...

Capitalizing on the very popular Ned Rig technique, the Roboworm Ned Worm offers “hand pour” style color schemes that were not previously available...

Capitalizing on the very popular Ned Rig technique, the Roboworm Ned Worm offers “hand pour” style color schemes that were not previously available...

The Bronzeye Frog 65 was designed by B. A. S. S. Elite Series Angler Dean Rojas. The Bronzeye Frog 65 is the perfect size and style to be fished in...

The Bronzeye Frog 90 "King Daddy" was designed by B. A. S. S. Elite Series Angler Dean Rojas. The Bronzeye Frog 90 has a larger profile for larger ...

The Bronzeye Pop 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. Now you can own and fish the same lure that Dean Rojas used to win the...

The NEW 3” Stealth Invader from X Zone Lures is a finesse style goby bait that will have applications throughout the country! Whether your lake has...

Swimming with a slow body roll and exaggerated tail swing, this shad profile bait can be customized by cutting or removing the “tail tendon” for a ...

The Strike King coffee tube has taken an interesting approach at marketing this new and exciting tube bait. The Strike King coffee tube is actually...

The Strike King Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too. The 4" Rage Bug f...

The Rage Tail by Strike King brings a revolutionary new look to soft plastics. Each Rage Tail Lure has a unique and exclusive tail design and is en...

The Strike King Rage Twin Tail Menace Grub is a new addition to Strike King’s tremendous Rage Tail line of baits. Featuring a customized high-grade...

Perfect on Texas rigs, Carolina rigs, or for use as a jig trailer, this soft plastic naturally comes to rest on the bottom in a defensive craw posi...

Size = 4 inches Baitfish imitator Deep belly features a hook slot and forked tail helps it to swoop and glide. Salt-impregnated Great when the...

Designed by FLW professional, Zach Birge, the Tightlines Zach Birge’s Hy-Brid Rattling generates a full sensory assault that is sure to keep your l...

Delivering a deadly combination of action and profile, the Tightlines UV Hy-Brid Hog combines the key elements of several successful baits to produ...

Designed by BASS Elite Series pro, Jesse Tacoronte, the Tightlines UV Jesse Tacoronte’s T-Craw is a versatile craw that offers a natural profile al...

Deliver a knockout blow to fish and the competition with the Tightlines UV Scott Martin’s The Punch. Made to maximize attraction for punching and f...

Designed by B.A.S.S. Elite Series pro, Drew Benton, the Tightlines UV Sow Belly Swimmer offers a multi-functional bait that presents a large under ...

Anglers can take their Ned Rig fishing to the next level with the Tightlines UV Whisker Ned Bait. Built with a small streamlined body that is ideal...

Tightlines UV Whisker Tube is a 4", lifelike, soft plastic tube with UV whiskers. Extensive research by Tightlines lead them to Ultimate Vision (U...

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surp...

Designed in collaboration with Elite Series Pro Brandon Palaniuk, the Xzone Lures Hot Shot Minnows are perfect for drop shot, neko rig, and ball he...

The extremely versatile 4" Adrenaline Bug is designed to provide a great creature bait presentation that bass love! The soft, body and floating cl...

Like its bigger brother , the 4" Adrenaline Bug, the NEW 3.5" Adrenaline Bug Jr.  is designed to provide a great creature bait presentation that ba...

The new X Zone Pro Series Adrenaline Craw is the brain child of one of the hottest anglers on earth; Brandon Palaniuk!!  This exciting new bait is ...

Made from a specialized blend of soft plastic, when fished with weight the Blitz Worm will stand with its tail straight up off the bottom to tempt ...

Poured using a specialized soft plastic formula, the Xzone Lures Deception Worms deliver a premium blend of buoyancy, attraction, and versatility. ...

Besides its awesome shape and design the X Zone 6" MB Fat Finesse Worm FLOATS. Whether rigged on a shakey head or texas rigged with a tungsten weig...