Products

The 6th Sense Cloud 9 Series is the ultimate line of mid-to-deep diving crankbaits. Premium color schemes along with the detailed features are what...

The 6th Sense Cloud 9 Series is the ultimate line of mid-to-deep diving crankbaits. Premium color schemes along with the detailed features are what...

The 6th Sense Cloud 9 Series is the ultimate line of mid-to-deep diving crankbaits. Premium color schemes along with the detailed features are what...

The 6th Sense Cloud 9 Series is the ultimate line of mid-to-deep diving crankbaits. Premium color schemes along with the detailed features are what...

The 6th Sense Cloud 9 Series is the ultimate line of mid-to-deep diving crankbaits. Premium color schemes along with the detailed features are what...

The 6th Sense Cloud 9 Series MiniMag (Silent) Squarebill was designed with many things in mind other than just a squarebill crankbait. It was desig...

The 6th Sense Crush 250MD Crankbait takes mid-range cranking to the next level. Unlike other crankbaits, the 250MD has a uniquely designed tail wit...

The 6th Sense Crush 300DD deep diving crankbait has taken deep cranking to the next level. Designed to quickly and efficiently dive to depths of 14...

The 6th Sense Crush 500DD deep diving crankbait has taken deep water cranking to the next level. Designed to quickly and efficiently dive to depths...

The 6th Sense Crush Flat 75X squarebill crankbaits are designed for crashing thick shallow cover, ripping out of grass, bouncing off rocks, or just...

The 6th Sense Curve 55 utilizes a specialized weight system that will make this smaller sized crankbait dance in the water with an abstract side-to...

The 6th Sense Quake 80 Suspending model takes a whole new approach to the your standard lipless crankbait. Engineered with a unique suspension syst...

The 6th Sense Quake Thud Series has an action unlike most typical lipless crankbaits. Utilizing a dual flat back design, this lure was designed to ...

The 6th Sense Snatch 70X lipless crankbait rips through grass, deflects off rocks, or simply vibrates in open water for suspended or schooling fish...

The 6th Sense Swank 77X crankbait takes power cranking to the next level by allowing you to cover water with a unique new sound and action. The L-s...

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action ...

The LC Series is the first high quality plastic square bill crank bait ever made. Over the last several years, the LC Series crankbait has replaced...

The LC Series is the first high quality plastic square bill crank bait ever made. Over the last several years, the LC Series crankbait has replaced...

The LC Series is the first high quality plastic square bill crank bait ever made. Over the last several years, the LC Series crankbait has replaced...

For professional fishermen and weekenders alike, the LV series will allow fast coverage of water especially when fish are difficult to locate. The ...

The Megabass DEEP-SIX was designed to trigger bites at depths of 16ft - 19ft, even under tough conditions. This range is made possible by a unique...

The Megabass DEEP-X 100 is a floating, crankbait fishing lure that is designed for deep diving action. While it is the smallest of the Deep-X cran...

The Megabass Deep-X 150 crankbait builds upon the success of the Deep-X series, which is renowned worldwide for the revolutionary advancements made...

The DEEP-X 200T was long a favorite of discerning crankbait anglers, featuring one of the earliest implementations of the Moving Balancer System fo...

The ultimate deep-cranking tool, the Megabass DEEP-X 300’s Multi-Way Balancer System (PAT.) allows for long casts and steep dive angles. This power...

Engineered and perfected by members of Megabass' prostaff, like Luke Clausen, Edwin Evers, Chris Zaldain, and Randy Blaukat, the Megabass S Crank w...

The BX® Big Brat is a bully. Like it's older brother it is badly behaved and always looking for a fight Balsa inner core with an armor coating of r...

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, ...

Joining the family of the legendary Brat Series of crankbaits, the Rapala Balsa Xtreme BX Mid Brat Squarebill Crankbait provides a happy medium bet...

The DT® (Dives-To) series, introduced in 2003, was designed to dive faster and stay in the strike zone longer than any other crankbait on the marke...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott ...

Expanding the high successful Ott’s Garage series, the Rapala Ott’s Garage Tiny 4 Crankbait was developed by Bassmaster Classic champion, Ott Defoe...

Designed by expert lure builder and Bassmaster Classic Champion, Ott Defoe, the Rapala Ott’s Garage OG Rocco 5 Crankbait is Ott’s latest creation a...

The Tactical DD Crankbait features a unique head shape that maximizes surface area for maximum dive depth. Combined with a weight transfer system f...

Elite Series veteran and 2014 Elite Series Table Rock Lake champion, Mike McClelland, teamed up with the engineers at Spro to create the new Spro "...

The Storm Original Mag Wart Crankbait is the bigger brother of the infamous Wiggle Wart Crankbait. The 2.75" size dives 13 to 24 feet. These baits ...

The 2" size dives 7 to 12 feet on a long cast. These baits are noted for their fish-enticing wide wobble and steep diving characteristics. They are...

Legendary professional bass angler, Kevin VanDam, spent a considerable amount of time designing and fine-tuning the original HC Square Bill. The al...

Squarebills aren't just for shallow water any more. The Strike King KVD Silent Deep Square Bill Crankbait takes the Classic-winning moves of Kevin ...

It’s no secret that big lures catch big fish, which is why Strike King has developed the Strike King KVD 4.0 Magnum Squarebill. This smaller versio...

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam, Strike King's KVD 1.5 Squarebill Crankbait is perfect for shallow water ...

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam, Strike King's KVD 2.5 Squarebill Crankbait is perfect for shallow water ...

Bass anglers on the hunt for monster bass should arm themselves with big baits. The Strike King Pro Model 10XD Deep Diving Crankbaits fit the big f...

It's easy to see why Strike King Pro-Model XD Series crankbaits are so popular with the pros. These large-bodied, extra-deep diving crankbaits feat...

Bass anglers on the hunt for monster bass should arm themselves with big baits. The Strike King Pro Model 8XD Deep Diving Crankbaits fit the big fi...