Products

Like its bigger brother , the 4" Adrenaline Bug, the NEW 3.5" Adrenaline Bug Jr.  is designed to provide a great creature bait presentation that ba...

The new X Zone Pro Series Adrenaline Craw is the brain child of one of the hottest anglers on earth; Brandon Palaniuk!!  This exciting new bait is ...

Made from a specialized blend of soft plastic, when fished with weight the Blitz Worm will stand with its tail straight up off the bottom to tempt ...

Poured using a specialized soft plastic formula, the Xzone Lures Deception Worms deliver a premium blend of buoyancy, attraction, and versatility. ...

Besides its awesome shape and design the X Zone 6" MB Fat Finesse Worm FLOATS. Whether rigged on a shakey head or texas rigged with a tungsten weig...

The X Zone Muscle Back Craw has a distinctive cross ribbed body design with appendages to provide micro movements. The soft, realistic, textured cl...

The extremely versatile 3.25" Muscle Back Finesse Craw is designed to provide a realistic mimicry of a craw that swims, hops and undulates with a N...

This soft, floating, ribbed, Ned Rig bait is the perfect for the technique that continues to sweep the nation. It is also very effective on Wacky R...

The Pro Series 3.25" Finesse Slammer is the latest addition to the Slammer line up and is packaged in a special tray to maintain the integrity of t...

Big Fish Beware as the X Zone Pro Series Mega-Swammer has been unleashed! Made with our innovative rib design, unique special three-dimensional p...

The Pro Series Mini Swammer has soft curved ribbed sides, a unique three-dimensional paddle tail with a compact keel shaped body that creates a lif...

X Zone Lures has its roots in the northern lakes helping anglers crush big smallmouth bass with some of the best drop shot baits ever designed. The...

The X Zone Pro Series Swammer is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel ...

X Zone Whiplash Shad - Simply the best soft jerkbait on the market. The X Zone 6" Whiplash Shad was designed with many key features such as a long...

The X Zone 2.75" X-Tube lure is just like it's bigger brother just an inch smaller for a smaller presentation. It also features a super soft yet du...

The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any conditions or ...

X Zone Tungsten Pagoda Nail Sinkers are perfect for adding to and altering any soft plastic bait presentation. Simply push them into the bait and a...

When you're gearing up for a day of bass fishing, your bait's condition is paramount. That's where the X Zone Worm Bags come into play. Thoughtfull...

Pro-tested, nature-inspired, and fish-approved, the Yamamoto Yama Craw perfectly fills out Yamamoto’s irresistible soft plastic lineup. An unbeatab...

A perfect baitfish imitator that will fool all species of bass no matter where you fish, the Yamamoto 5” Shad Shape Floater is a bigger version of ...

Unlike any other bait in the Yamamoto line-up, the Yamamoto 5” Slink-O Floater provides a unique action that is great for multiple applications so ...

Designed at the request from Yamamoto’s pro-staff, the Yamamoto 7” Speed Senko was developed to be the ultimate worm for cover water. Molded with t...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being availabl...

The perfect "line dance" partner, the Yamamoto Cowboy is an extension of Yamamoto Custom Baits' extensive line of highly effective creature baits. ...